"It's cheap wine so it will not taste great."
Does this imply that the wine is really tasteless?
Or is one so prejudiced about the wine such that even if it actually tastes great, one's brain is oblivious to that?
New research published in the Journal of Marketing Research shows that a consumer's preconceived notion about a product may create a placebo effect such that it results in producing actual biological changes in the brain.
Scientists, Hilke Plassmann and Bernd Weber promote this as a unique study where they have explored a "marketing placebo effect" from a neuroscience perspective.
The team performed three different experiments to test their hypothesis.
Volunteers for the first experiment were led to...